Legend of the Ruby

October 2017 | with Roberto Coin

Role: Director

Italian jewelry-maker, Roberto Coin, places a ruby on the inside of every piece of jewelry he designs. Inspired by the myths the ruby has engendered in cultures around the world, Roberto imbues each gem with the power of his own story and those that came before. And thus, each piece of his jewelry becomes more than the sum of its materials. Each is a message of goodwill and good health from Roberto to the wearer.